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Have you already bought?
We've really stocked up on boots. Puddles up to the knees.... How about you?
In Russia, demand for rubber boots has increased tenfold due to an early thaw
The sudden warm spell during the March holidays sparked a frenzy for waterproof footwear. Compared with early spring 2025, Russians' interest in rubber boots has risen by almost ten times.
📌Sales are growing most actively in the online segment — certain models are ordered 20% more often than last season. Russians began bulk‑purchasing “puddle‑walkers” as early as mid‑February, and by March demand hit peak levels.
📣According to SHOT analysts, during the thaw season stores earn about 250,000 rubles per day from selling such footwear. Moreover, buyers prefer high boots over galoshes.
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