In Russia, the demand for "penis extenders" has skyrocketed — sales of extenders from January to October have jumped by 90%. Men wear the device for 4-10 hours a day to increase their dignity by a couple of centimeters, and the price starts from ₽1500-2000. Psychologists link the hype to social media and pressure from standards, and some women buy the device as a gift for their partners. Doctors warn that improper use can lead to injuries, irritation, and curvature of the genital organ.